Lupe Fiasco's L.A.S.E.R.S. Manifesto

So peep Lupe's "L.A.S.E.R.S. Manifesto" via the video or check the website HERE.




I'm definitely a Lupe fan and his evolution as an artist is both unique and typical at the same time.  What makes it typical is that artist A (you can fill in many different MCs here; Jay-Z, Nas, 2Pac) often starts out as a real grimey, from the hood, regular dude who the other grimey, from the hood, regular dudes (or wannabees) can relate to.  This applies whether you are talking about doing dirt, sexual escapades or whatever else you think shows how real you are.  This is something that typically is found on artist A's first album.


Over time, artist A's success as an artist means they don't need to spend as much time struggling just to eat and changes in their lifestyle lead to more free time and exposure to things they might not have had the opportunity or time to explore.  As their career progresses, artist A learns more about the challenges that people, outside the social group they are used to, face on a day to day basis.  Artist A starts to learn more about these issues and challenges and starts addressing them in their music.  Artist A has grown not only as an artist, but as a person.


Now take artist B.  Artist B doesn't really change that much over the course of their career.  Sometimes this actually benefits them since people always know what they are going to get from this person, sometimes it hurts them because each album sounds the same as everything else they have put out.


Lupe is definitely not an artist B, at least in my opinion.  So how is his evolution unique?  Lupe is different because he started from a different level than say, for example, Nas (who happens to be one of my favorite MCs of all time).  Nas' first album was pretty typical in terms of his topics, but his flow and storytelling abilities set him apart.  Over time, Nas seemed as conflicted as 2Pac in terms of whether he wanted to be a prince, player, prophet or a thug.  Nas was a philosopher as well as a sex god (see "Oochie Wally") and waffled back and forth until recently, as he seems to have focused more on things like politics and social issues.


Lupe, on the other hand, started from largely the same perspective and focus as he's always had.  He has always talked about the same subject matter and simply expanded his artistic side.  L.A.S.E.R.S. seems to aim even higher and it will be interesting to see what he delivers and how it is received.


This leads to the issue on my mind: Does focusing on things like politics, social issues, racism, etc. really benefit an artist?  Can you enjoy both critical acclaim and commercial success?  Do you have to talk about these types of issues to get critical acclaim?  Is there something wrong with going for commercial success?


I guess it's really up to the hip hop community and/or consumers to answer these questions.


Nike Hyperize Commercial (Full)

08.07.09 // By mattmatics // , , ,
I have been looking for this all day.   


MyCypher.com officially launches the online Cypher

MyCypher.com has launched the online Cypher! The site allows users from all over the world to battle in real time online. Kick your freestyle or favorite bars into the interface and your rhyme is posted instantly to the Cypher where the whole world can listen, rate and respond.  It's an easy way to get your music out there and find, battle or collaborate with MCs around the world.


You can even spit your verse from your phone after you register it with the application.  Check out the tutorial below, along with Jin doing his thing in Cantonese. Register for and use the application here.


Tutorial:



Jin in Cantonese:
 

Sneak Preview & Origins of Your Favorite Old Skool Kicks


Classic kicks are an indelible part of Hip Hop. Period. Nobody today updates classics better than Alife Rivington Club - your favorite sneaker head's favorite sneaker. Here's a preview of the latest from ARC - out later this year.
alife_rivington_club_asics_2.jpg


Check out the entire review in Freshnessmag Blog here.


History of Classic Kicks
But how many of you know the history behind your favorite sneaker brands? If you're curious about the origins of Chuck Taylors, Asics, Keds, Adidas, Puma, PF Flyers & Reebok, check the WSJ (I can't believe I just said that...) post here.


DH

Why Tweet?

twitter2.jpg

You this shit is crazy! For all of y'all that are buying into the Twitter craze (Hip Hop Community, this means YOU!) You need to check out this recent Study on Twitter from none other than HAHVAHD (That's Harvard for you Squares).


Here's the link to the full article on the HBS Blog:


Here's the translation for all Y'all impatient muthafuckas:


The top 10% of prolific Twitter users accounted for over 90% of tweets. On a typical online social network, the top 10% of users account for 30% of all production. To put Twitter in perspective, consider an unlikely analogue - Wikipedia. There, the top 15% of the most prolific editors account for 90% of Wikipedia's edits. In other words, the pattern of contributions on Twitter is more concentrated among the few top users than is the case on Wikipedia, even though Wikipedia is clearly not a communications tool.


This implies that Twitter's resembles more of a one-way, one-to-many publishing service more than a two-way, peer-to-peer communication network.


Put Simply - There's lot's of broadcasting (think TV), but very little communicating. Twitter is more about Flossing and less about connecting...Think about that next time you sign up for some bullshit.


Follow us on Twitter Here ;-)


DH

Jay-Z Surprise Guest at Hot 97 Summer Jam

06.07.09 // By Duncan Hinez // , ,

Uh-This ain't politically correct...Uh- This might offend my political connects... Jay-Z


'Sup Peoples! Needed to get this up. Jay-Z Rips the Crowd at Giants Stadium with Performance of DOA - Death of Auto Tune during Jeezy's set. The sound quality isn't that great, but the energy is crazy!


DH


Leroy Smith, Jordan Nemesis/Inspiration

06.01.09 // By mattmatics // ,
Yo, I LOVE clever shit! I just stumbled on the link to...well, I'm not quite sure.  At first, I thought it might be a promo campaign for a new movie. In the movie, Charlie Murphy plays Leroy Smith - the player that beat out Michael Jordan for the final spot on the team in 10th grade. Leroy claims to have "motivated" Michael on to greatness, and is now a motivational speaker. That, by itself would be pretty funny.  But, upon further research, cuz it just dropped today, it looks like it's a Nike campaign for a new Jordan Brand sneaker.  Either way, what makes it clever is that there's an entire website dedicated to this fictional character - complete with a YouTube video spoofing one of Mike's famous commercials!
 
 

Hell this fool Leroy even has a YouTube channel...
 
Not only is this shit hiarious, but the campaign is extremely well executed (yeah I know, it's the business man in me that really digs this shit) -- which is not surprising, given what we know about Nike.  When you search for Leroy Smith, the sponsored link at the top of Google is "Michael Jordan Had Help!... And his name was Leroy Smith! And He can help you play better too." You gotta peep the website!
 
But wait - there's more

Leroy Smith_2.JPG
Clicking through Dude's site is a trip! In his online store - all the posters are either SOLD OUT or "NOT AVAILABLE IN THIS REGION!" On the Internet? When you get the joke behind the joke - that shit is absolute hilarity.

And if your game is wack, Leroy will show you some ways that you too can supplant the next Michael Jordan, with a number of drills that we're sure he himself practices regularly. 

But wait - there's more! 

Leroy Smith_1.JPG
Leroy has a Hall of Fame Petition that he's circulating (Peep the MyCypher team as some of the top 50 signatures). This is not only super cool - but a great way to monitor engagement with the site (e.g., how many folks are foolish enough to sign this petition?).
 
All in all, this is really well done marketing, and certainly the funniest thing I've seen in a minute.  If this is, in fact, a Nike/Jordan Brand campaign, we can't wait to see the shoes -- hopefully they've got retro 10th grade written all over them.  If it's a movie, please believe we'll be at the premier, sitting next to Leroy Smith himself. Either way, make sure you go check out the website...www.getyourbasketballon.com!

Kobe vs. Lebron

05.31.09 // By mattmatics //
Lebron 2009 ECF

As an avid basketball fan, I had to get my two cents in regarding the whole Kobe/Lebron debate.

First of all, I am a fan of the Los Angeles Lakers.  Have been since I was 6 years old.  Have been since I could understand what basketball was.  "Showtime" in the 80s was the single greatest thing that has ever happened to basketball, and if you don't think that, I'm happy to debate it with you for the rest of my life.  As a Laker fan, I am bound to support my team no matter who is on it, but that does NOT mean I have to like any of the people on my team.  

Why does this matter?  Well, because Kobe Bryant is a jerk.  As a Lakers fan, it is tough to support a guy who can disappear at times when his teammates aren't playing well, and frequently wears displeasant emotions on his face.  As a fan of basketball, it follows the same way.  I love when a team comes together and produces a work of art on the hardwood (see the 2009 Eastern Conference Champions Orlando Magic).  They're all getting along, the marquee player is making plays and supporting his teammates -- nothing can go wrong.  

Unfortunately, this doesn't happen for every team.  Every now and then, a team has a player that can take a game over from every position and the game stalls.  And then that player is asked to carry a large load, perhaps unfairly, and if the player fails to bring the team to victory, we question their ability as a player.

This is where we pick up the debate over Lebron and Kobe.  For me in this debate, there are always two roads people go: one person looks at the volume of work already produced, and the other person looks at talent and ability.  There is a third person that brings personality into the equation, but no one cares if you're a jerk in basketball, as long as you can play 82 games and deliver championships.  

Cue Kobe:  


Kobe, when you include his volume of work and he's done to date, is the best player in the league.  No one has the I'm-Going-To-Bury-You-Your Ancestors-And-All-Of-Your-Unborn-Babies attitude that he has when it comes to playing and controlling a basketball game.  Sure, everyone talks about how much better the Lakers are when he takes 21 shots or less, but this, then, begs us to look at the Eastern Conference Championship that just ended last night.  

Last night, Lebron finally showed how hard it is to carry a team all by yourself for 16 games en route to a championship.   It doesn't matter how good you are as an individual, it's nearly impossible to win an NBA championship by yourself.  So in the debate of who's better, I always strip out the championships and the accolades.

For me, the debate comes down to this: if all things are equal, if Lebron and Kobe play 1 on 1, like in the commercial above, or if they're dealt the same supporting cast in a game of 5s, who wins?

In that situation, it's Lebron every time.  

Fashion Friday - Summer Essentials (2009)

05.29.09 // By mattmatics // ,
Fashion Friday - Summer Fashions

With summer rapidly approaching, it seems only right that we throw a few things at you so that you can have your clothes game right for when the weather makes it to permanent freshness.

Two weeks ago, DJ Marc Ronsen did a piece for Style.com which is a long running piece that the website does about "Essentials".  We thought we would bite the style(.com) a little bit and give you 10 essential things (5 for the ladies, 5 for the guys) that you need for THIS summer.  

(P.S. Andre 3000's Essentials still win over everyone that Style.com has profiled)

For the Fellas: Polos.  I am still working on my own personal sponsorship with Ralph (Mr. Lauren, if you read this, holler at me, I am ready to go to work) so I might be a bit biased.  Regardless, it's undeniable that polo shirts will be a hot item for an equally hot summer.  Dress it down at the beach with board shorts, or dress it up at night with some loafers.


Extreme-earrings-00_gallery.jpg
For the Ladies: Big jewelry.  I don't understand how all of the ladies of the world don't have elderly elven ears, what with how huge and heavy earrings are.  But, it certainly doesn't look like they're gonna get any smaller.  Huge earrings and complementing bracelets/necklaces are going to make every guy's head turn at all of those summer pool parties.  

For the Fellas: Step away from the flip flops and sandals, and go get your boat shoe on.  Pharrell and them tried to make this happen about a year and a half ago, and it didn't really seem to take, but it should reach a critical mass this summer.  

For the Ladies: Really short shorts.  Like shorter than boy-shorts.  Basically, it's become cool for the ladies to walk around town in a bikini.  Although, we at FBG would like to caution against this trend if your legs are not in good shape.  We like a thick girl as much as the next man, but your thickness had better be toned if we have to look at it walk down the street.  

retrosundek.jpg
For the Fellas: Board shorts are going to become as much of a fashion statement as shoes and shirts.  Although not this short.  Even if you think the ladies want to see your junk poking through, you are wrong.  They like a little mystery, and, quite frankly, we like a lot of mystery.  As in, we don't wanna see your junk.  Outside of that, make sure you've got a couple pair so that you don't show up at every pool party with the same trunks on.  Diversification.  Coordination.  Fashion-ation.

For the Ladies: I went to catch drinks with friends before a wedding this past weekend, and a fashion-forward friend of mine was rocking a blazer with some capris.  Lightweight blazers are going to be a summer mini-trend for the ladies, particularly with bikinis on the late night.  It's such a hot look.

For the Fellas: Khaki is all anyone is talking about right now. Blazers, pants, socks.  Personally, I think khaki is a little heavy for an LA summer, but it still looks real cool.  Even if you go with some straight-leg khaki shorts, you can still do wonders with an outfit.  Mix in some bright tees or even polos to really stand out, from the rest of the cool kids.

cutawaybikinitrend2009.jpg
For the Ladies: This is a no-brainer, and you've probably seen this developing, but cut-away bikinis are the big swimming pool to-do for the ladies this summer.  I'm not sure if it's because it looks like someone didn't quite finish ripping your clothes off, or if it's because the strategically placed cuts-away make us appreciate every inch of your body, but either way, we love it.  

For the Fellas AND the Ladies: We hate it, but it's true -- ripped jeans are coming back.  If you can make them work, more power to you.  But we at FBG can't really get down with em, so you won't catch US in them.  Unless it's that really old pair from 10 years ago.  Outside of that, you won't see to many shreds in our denim. But apparently everyone else is on the train.  

Good luck!  There's a lot more out there that you can be up on, but this is just a little taste of where we think you should be at for the summer.  Make sure you mix your mutes and your brights, get your hair and nails tight (fellas too!), and brush your teeth -- because no one likes bad breath.

Happy Friday!

Notorious Movie Review

05.26.09 // By SIlentOne // , ,
So Duncan Hinez took a look at the movie Notorious a long ways back, but I had to exercise my vocal cords on this one.  I definitely fall into the "let's see how bad they fucked this up" camp cause when it comes to Hollywood, I have no faith.  Given that, I'll be damned if I am paying $15 bucks to watch their latest stinking pile of garbage.  I'd rather watch on rental or better yet HBO and be surprised than disappointed.

So I get the disc from Blockbuster Online and I'm just not moved to watch it (I'm giving you background because I want you to understand where I was coming from when I watched it).  So why was I hesitating?  Because, while B.I.G. sure wasn't what I would call a major influence in my life, he definitely was at least a background character in my formative years.  Without a doubt, Biggie was one of the artists on my personal soundtrack, as I am sure he was in yours.  So any attempt, even one directed by his mother, to chronicle or portray his life matters to me. 

With that in mind, I would rather just remember him on my own than see his image and likeness tampered with in a way that is inconsistent with how I remember him.  (See how this is all about me?-just kidding)

OK, so how was it?  The dude that played Biggie did a good job.  He was able to portray someone who was complex and at times conflicted.  I'm no actor but I'm guess this is not an easy thing to get across on screen.

Lil' Kim was actually much more attractive in the movie than in real life, but here is the ever present problem: When you are portraying someone who is not only in the media regularly but still alive, you have to walk a very narrow line between accuracy and adding your own spin or take on the person.  Since these are people we, as hip hop fans, know well, meeting our high standards is not easy.  Given these high standards, Lil Kim was done fairly well, but she same off as a fundamentally weak and flawed person (maybe she is in real life?).

My biggest beef was Derek Luke as Puffy.  I didn't really feel like I was watching Puffy, it was like watching someone do a poor impersonation of him.  Other characters he has portrayed seemed to come through instead of Puffy and, again, Puffy is an icon that has to be portrayed very carefully.  Luke didn't really do that.  If I wanted an impersonation, I would have just watched Dave Chappelle.

Overall, I think the movie was pretty bad, and this is coming in with low expectations.  If you are gonna do something like this, do it professionally and with class.  Look at the biopics like Walk the Line about Johnny Cash's life.  Notorious felt amateurish and hobbled together in comparison.  Biggie had as much impact and following as Cash for a different generation, yet the movie about his life felt like a low budget attempt.  Props for getting the movie out, but sometimes just because you can do something is not an excuse for not doing it right.

Bottom line, I'd give the movie a 4/10.

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NOT yo mama's recipe: Bite-sized nuggets of hip hop current events sprinkled with irreverence and just a hint of venom.

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